Marketing ideas to promote your beauty salon

Marketing ideas to promote your beauty salon
By Naomi Hassan

From messy hair buns to manicures and pedicures to beautifully made-up faces, there are so many different service your team and you will be able to offer at your salon. However, getting new clients in requires a little bit of work (and money!) to properly advertise and market your business. Here are some top tips to promote your beauty salon.

Top 3 marketing ideas to promote your beauty salon

Let's be honest, with  20% of small businesses failing in their first year, it's imperative you do all you can to ensure you are a success story! As important as it is to ensure you have a regular client base, marketing your beauty salon to bring in new business key. Here are 3 easy ways to start promoting.

  1. Get online. From being the most cost effective marketing option, to being able to reach a much wider audience, there are so many reasons why you should have your business promoted online.  A few key online opportunities include:
    1. Social media. A great place to show off what you offer (especially with photos of finished make-up, messy hair buns and other hairstyles and more), how great you are at what you do and to engage with new and potential clientele.
    2. Directories. When people search online for the best place to go for their salon treatments, make sure your name appears!
    3. Reviews. Most people will check out reviews from previous customers before trying out something (or somewhere!) new. Make sure you get plenty of glowing reviews online.
  2. Showcase your talents. The best way to allow people to really see what you do and how good you are at it, is to showcase it to them in person.
    1. Research fairs you could attend and showcase your beauty salon's offerings on the catwalk.
    2. Hook up with other local business to partner and promote your business with them. For example, if you have a local spa, they could be the perfect partner to your salon.
    3. Call in for some models. Why not offer a reduced rate for a certain number of clients to try out your services? When they love what you do, they may just become a regular, return customer.
  3. Encourage loyal customers to bring in new clients. Word of mouth is a great way to pull in local business, so find ways to ensure your returning customers also bring in friends and family too.
    1. Consider a referral discount. You could offer a percentage off for existing clients when they bring a friend; and/or a discount for new clients who book with and existing client’s referral code.
    2. Loyalty programs work well for other businesses, so why not for yours? Every 5th visit could bring a gift, or discount, for example.
    3. Don't disregard the men. It is easy to forget that men want to be pampered and groomed sometimes too! Encourage your female clientele to bring their brothers, partners and friends down to your salon.

So, there you go! With a little bit of grafting you’ll be sure to bring in plenty of new clients. With these marketing ideas you'll be fully booked in no time, so what are you waiting for? Get promoting your awesome business.


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