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How Financial Technology Can Help Promote Your Salon

How Financial Technology Can Help Promote Your Salon 
by ANHC Pro Payscape Account Manager, Julian Fasi

On Tuesday, August 13, 2019 Payscape Account Manager, Julian Fasi, spoke with ANHC Pro Members about financial technology solutions on a live chat.  He will be speaking with members again in September.  Julian will also be teaching a social media and financial technology class at this year's Exceed Conference. 

During the August chat Julian Fasi shared the following blog post, "How Financial Technology Can Help Promote Your Salon".

Turning Your Salon Services Into Educational Videos

Turning Your Salon Services Into Educational Videos 
taught by TV and Digital Video Producer, Dior Metcalf of Sentinel Media

On Tuesday, February 26, 2019 Sentinel Media TV and Digital Video Producer, Dior Metcalf, explained what is required to produce quality educational videos, especially for the hair care industry. Hair stylists and salons can use educational videos for in salon training or online classes.  Professional looking videos are a great way for hair stylists and salons can generate passive income.

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Building Your Dream Team

Building Your Dream Team: Salon Staffing
by Elaine Truesdale

Salons owners often ask me who we have in our network that will be a good addition to their salon team and I am always glad to help, but there is a better way to recruit and maintain a strong salon team.  It takes three basic things to build your dream team.

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The Soul of Your Business

The Soul of Your Business
presented by Belinda K. Baker

On February 19, 2018, Belinda K. Baker led an ANHC Pro Midday Conversation about re-branding yourself for today's marketplace.  Belinda K. Baker is Owner and CEO of Salon BKB.  The heart of branding in today's atmosphere of transparency and openness is being true to who you are, the soul of your business.

Baker discussed 6 requirements for building a transparent and open brand that does not leave you too exposed.

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Unprecedented Access

Creating Engaging Brand Content
presented by Content Writer, Shannon Barbour

With today's social media applications hair stylists and salons have unprecedented access to their customers.  When you include social media campaigns in your marketing efforts, you allow your customers to take your brand on the go with them.  On May 8, 2017, Creative Content Writer Shannon Barbour led an ANHC Pro Midday Conversation about "Creating Engaging Brand Content."  During her presentation, she featured five keys to building successful social media campaigns.

  1. Consistency is key for social media campaigns. Post daily.
  2. Use original photos whenever possible. If you do not use a watermark, take good phone photos prominently in front of your salon or product where the background cannot be cropped or adjusted.
  3. Use trending content.  Use of pop culture images and information help to build the popularity of your posts.  When you re-post information, be sure to use phrases like “hair crush” or “fave style” that make it clear that your salon or stylists did not create the chosen celebrity’s look but are capable of recreating it.
  4. Use Grammarly or a similar correction tool.  Few things damage your professional image more than unintentional spelling or grammatical errors. 
  5. Keep it simple.  Make short, attractive posts that reflect your current clients and those whom you wish to attract. 

Check out our calendar to learn more about future ANHC Pro Midday Conversation webinars.