There are several viable ways hair stylists seek to expand their offerings beyond styling hair behind the chair. One of those is launching their own hair product line. This is a good direction for hair stylists because stylists already have a customer base which trust their opinion on hair care. However, there are several barriers to cross before a person can successfully enter the market place with a new product. Those barriers include marketing, production, distribution, and sales. Today we are going to talk about marketing, the last thing most people think about but the first thing you need to consider.
Before you can begin mass selling your product, whether your develop it yourself or select a pre-formulated private label product, you will need to do research and build a customer base. Having loyal customers and advocates in place will make it easier for your to obtain investors, find manufacturers, and get you product into popular retail outlets. Lets look at building your customer base from the bottom up.