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Unprecedented Access

With today's social media applications hair stylists and salons have unprecedented access to their customers.  When you include social media campaigns in your marketing efforts, you allow your customers to take your brand on the go with them.  On May 8, 2017, Creative Content Writer Shannon Barbour led an ANHC Pro Midday Conversation about "Creating Engaging Brand Content."  During her presentation, she featured five keys to building successful social media campaigns.

  1. Consistency is key for social media campaigns. Post daily.
  2. Use original photos whenever possible. If you do not use a watermark, take good phone photos prominently in front of your salon or product where the background cannot be cropped or adjusted.
  3. Use trending content.  Use of pop culture images and information help to build the popularity of your posts.  When you re-post information, be sure to use phrases like “hair crush” or “fave style” that make it clear that your salon or stylists did not create the chosen celebrity’s look but are capable of recreating it.
  4. Use Grammarly or a similar correction tool.  Few things damage your professional image more than unintentional spelling or grammatical errors. 
  5. Keep it simple.  Make short, attractive posts that reflect your current clients and those whom you wish to attract. 

Check out our calendar to learn more about future ANHC Pro Midday Conversation webinars.

Expanding Into Selling Your Own Products

There are several viable ways hair stylists seek to expand their offerings beyond styling hair behind the chair.  One of those is launching their own hair product line.  This is a good direction for hair stylists because stylists already have a customer base which trust their opinion on hair care.  However, there are several barriers to cross before a person can successfully enter the market place with a new product.  Those barriers include marketing, production, distribution, and sales.  Today we are going to talk about marketing, the last thing most people think about but the first thing you need to consider.

Before you can begin mass selling your product, whether your develop it yourself or select a pre-formulated private label product, you will need to do research and build a customer base.  Having loyal customers and advocates in place will make it easier for your to obtain investors, find manufacturers, and get you product into popular retail outlets.  Lets look at building your customer base from the bottom up.  

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Connect with Your Clients: Email, Social, and Blogging Made Easy

Connect with Your Clients: Email, Social, and Blogging Made Easy
presented by Kia Dolby of kiadolby.com

Does coming up with content for your blog or website seem like an unmanageable task? Do you have ideas for blog posts, but they never get written? Do you struggle with coming up with things to post online? Kia Dolby's webinar will help you create a content strategy for your website and online marketing efforts.

Kia Dolby is an Atlanta based branding and marketing strategist. Kia studied Graphic Design at Florida A&M University and Temple University. She holds over 10 years of experience in marketing, branding, and web design, and her passion is entrepreneurship. When she is not working, she enjoys blogging about business; exploring Atlanta with her husband and three boys; traveling and vegetarian cooking. You can learn more about her and her offerings at KiaDolby.com.

Georgia Cosmetology and Barber Licensing Information

Below is a breakdown of Georgia Cosmetology and Barbers Licensing requirements. Please note that if you are a braider or loctician who does NOT provide additional services including shampooing, coloring, or cutting then you are not currently required to have and Cosmetology or Barber license in the state of Georgia.

COSMETOLOGISTS & HAIR DESIGNERS
Hair care professionals who are not state licensed barbers fall under the governance of the Georgia Cosmetology laws as follows:
  • Any person who performs any one or more of the following services for compensation is considered a Cosmetologist or Hair Designer and falls under the governance of the Georgia Board of cosmetology.
    • Cuts or dresses the hair
    • Gives scalp massages or scalp treatments with oils or creams and other preparations either by hand or mechanical appliance
    • Singes the hair
    • Shampoos the hair
    • Dyes the hair
    • Does permanent waving of the hair.
  • Any person who ONLY braids the hair by hair weaving; interlocking; twisting; plaiting; wrapping by hand, chemical, or mechanical devices; or using any natural or synthetic fiber for extensions to the hair does not currently fall under Georgia Board of Cosmetology governance.
BARBERS
Hair care professionals who are not licensed cosmetologists or hair designers fall under the governance of the Georgia Barber laws as follows:
  • Any person who teaches or practices "barbering".
    • Shaving or trimming the beard
    • Cutting or dressing the hair
    • Giving facial or scalp massages
    • Giving facial or scalp treatment with oils or cream or other preparations either by hand or by means of mechanical appliances
    • Singeing the hair
    • Shampooing the hair
    • Dyeing the hair
    • Permanently waving or straightening the hair
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2014 Natural Hair Stylist of the Year

Congratulations to Renee Hall who was voted 2014 ANHC Professional Hair Stylist of the Year. Renee Hall has over 20 years of experience in hair care. She began her career as a teenager working with master hair braider, Tulani Kinard. Her first salon, Mo’ Better Braids, had a clientele based on word of mouth only and was open for 10 years. In 2004, Renee opened Essentials Beauty and Barber Day Spa in Maryland. 2010 Renee traveled to South Africa doing mission work where she provided hair services to young girls in orphanages. In 2012 Renee established her current company in Georgia, Natural Trendzetter, LLC. We sent Renee Hall our “Stylist of the Week” questions and this is what she had to say.

2014 Atlanta Natural Hair Stylist of the Year

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