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Marketing ideas to promote your beauty salon

Marketing ideas to promote your beauty salon
By Naomi Hassan

From messy hair buns to manicures and pedicures to beautifully made-up faces, there are so many different service your team and you will be able to offer at your salon. However, getting new clients in requires a little bit of work (and money!) to properly advertise and market your business. Here are some top tips to promote your beauty salon.


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How to Hire the Best Stylists

How to hire the best stylists for your hair salon
By Naomi Hassan

With our recent hair salon start-up checklist, we helped you get your salon ready with all the essentials you need for setting up a successful business. Now, it’s time to make sure your team is the right one. Read on to discover our top tips for how you can ensure you’re hiring the best stylists to help your salon thrive.


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Hair Salon Start-up Checklist

Hair salon start-up checklist: essentials you need to purchase for your new salon
By Naomi Hassan

When you set up a new beauty business, there is a lot on your mind. From drafting a business plan and knowing your market to ensuring you have picked the right location and covered the legal side of your business. With so much to think about, we’re here to help. Read on to discover our hair salon start-up checklist, full of essentials you need for setting up a successful business.

image: www.unleash.comimage: www.unleash.com

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How Financial Technology Can Help Promote Your Salon

How Financial Technology Can Help Promote Your Salon 
by ANHC Pro Payscape Account Manager, Julian Fasi

On Tuesday, August 13, 2019 Payscape Account Manager, Julian Fasi, spoke with ANHC Pro Members about financial technology solutions on a live chat.  He will be speaking with members again in September.  Julian will also be teaching a social media and financial technology class at this year's Exceed Conference. 

During the August chat Julian Fasi shared the following blog post, "How Financial Technology Can Help Promote Your Salon".

Turning Your Salon Services Into Educational Videos

Turning Your Salon Services Into Educational Videos 
taught by TV and Digital Video Producer, Dior Metcalf of Sentinel Media

On Tuesday, February 26, 2019 Sentinel Media TV and Digital Video Producer, Dior Metcalf, explained what is required to produce quality educational videos, especially for the hair care industry. Hair stylists and salons can use educational videos for in salon training or online classes.  Professional looking videos are a great way for hair stylists and salons can generate passive income.



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Who Makes More Money? Commission stylists or booth renters?

Who Makes More Money? Commission stylists or booth renters? 
conversation with Certified Public Accountant, Desarie Anderson of www.accountants4hairstylists.com

On Tuesday, January 8, 2019 ANHC Pro members will have an opportunity to chat with Certified Public Accountant, Desarie Anderson about commission vs. booth rental.  Desarie created the video below to answer the following question received she from a hair stylist working in Georgia (U.S. State).

I currently work as a booth renter, but I am thinking about going to work at a commission salon. My concern is that I don’t know if I feel comfortable giving up half of my money to the shop owner. I was wondering if it makes financial sense to make the move? I will go over a side-by-side net income comparison between a booth renter and a commission stylist and see what the numbers tell us.


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ANHC Pro Partner Spotlight: Haven Research Center

ANHC Pro Partner Spotlight: Haven Research Center
by Elaine Truesdale

Long time ANHC Pro Member and Founder of Haven Research Center, Margaret Haven, is a Cosmetics Formulator, Quality Assurance Expert, and Educator with over 35 years of experience. 


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Building Your Dream Team

Building Your Dream Team: Salon Staffing
by Elaine Truesdale

Salons owners often ask me who we have in our network that will be a good addition to their salon team and I am always glad to help, but there is a better way to recruit and maintain a strong salon team.  It takes three basic things to build your dream team.


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ANHC Pro Is Partnering with Doc Wellbee

Doc Wellbee is an affordable and easy-to-use Dental Care Savings Program. Program members receive access to a nationwide network of dentists that have agreed to offer their services at a discounted price. Doc Wellbee also provides deep discounts on vision care, lab work, MRI and CT scans and hearing from thousands of providers across the country. Sign up today

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Hair Stylist vs. Platform Stylist

Platform Artistry
presented by Key Glover

On March 19, 2018, Key Glover led an ANHC Pro Midday Conversation about platform artistry.  Key Glover is an internationally recognized platform artist, educator and consultant. She has worked with many major brands including Mielle Organics, Basic Hair Care Systems, Curls Unleashed, and more.  Through her experience she has learned the differnce between being a hair stylist and being a platform stylist.  


The requirements of being a platform stylists include hair expertise, communication, and performance.  Outside of experience, knowledge, and getting along with others (the minimum) brands are drawn to stylists who have the following habits and attributes.



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The Soul of Your Business

The Soul of Your Business
presented by Belinda K. Baker

On February 19, 2018, Belinda K. Baker led an ANHC Pro Midday Conversation about re-branding yourself for today's marketplace.  Belinda K. Baker is Owner and CEO of Salon BKB.  The heart of branding in today's atmosphere of transparency and openness is being true to who you are, the soul of your business.


Baker discussed 6 requirements for building a transparent and open brand that does not leave you too exposed.



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On-Demand Beauty

Today's On-Demand Beauty Apps
by Elaine Truesdale

How are on-demand apps like BeautyLynk, Tressenoire, and Colour effecting the hair care industry? On-demand beauty apps are a fast growing part of the beauty industry. These apps allow customers to book appointments for professional services to be done when and where they choose at a set rate. Rates range from just below salon rates to well above. So how does that effect the professional hair stylist?

The Opportunity


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5 Key Components to Launching & Maintaining a Successful Salon Business

5 Key Components to Launching & Maintaining a Successful Salon Business
presented by Dr. Tye Caldwell

On January 29, 2018, Dr, Tye Caldwell, led an ANHC Pro Midday Conversation about launching and running and successful salon.  Dr. Tye Caldwell is Co-Founder of ShearShare, the app that allows you to "Rent Salon Space. Whenever, Wherever" and Owner of Salon 74 by Tye located in Metropolitan Dallas-Fort Worth, Texas.


Dr. Caldwell discussed 5 key components to launching and maintaining a successful salon business.



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3 Steps to Triple Your Sales

3 Steps to Triple Your Sales in 2018
presented by Tieron Spear

On January 8, 2018, Business Expert Tieron Spear, led an ANHC Pro Midday Conversation about tripling your sales through research and advertising.


Tieron Spear covered three steps to increasing your sales numbers.



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Becoming a Hair Loss Expert

Becoming a Hair Loss Expert
presented by Dr. Nikki Hill

On November 27, 2017, Nikki Hill, MD, FAAD, led an ANHC Pro Midday Conversation about becoming a hair loss expert and building a professional hair loss network.  Nikki Hill, MD, FAAD is a board certified dermatologist and hair loss expert.


Cosmetologist and barbers are client's first line of defense against hair loss.  Understanding hair loss and being able to identify the early signs of hair loss makes you invaluable to your clients.  Dr Hill shared steps to better serve as a hair loss expert.  They include the following.



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The Beauty Industry is Changing: Are you Ready?

The Beauty Industry is Changing: Are you Ready?
presented by Dr. Tye Caldwell

On October 9, 2017, Dr. Tye Caldwell, Author of Mentored by Failure, A 5-Point Guide to Long Term Success in the Beauty & Style Industry, led an ANHC Pro Midday Conversation about keeping up with changes in the beauty industry.  Dr. Caldwell has been a Salon Owner for over two decades and is CEO and Co-Founder of Shear Share.


Today the Beauty Industry looks a lot different than it did twenty years ago.  Customers are demanding different products and services, including natural hair services.  Stylists are taking advantage a non-traditional means of making a living, with about 70% choosing to work independently.  Also, social media is making it easier to build a brand. 



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Understanding Brand Strategy

Understanding Brand Strategy
presented by Beauty Business Coach, Erica Aker

On June 19, 2017, Beauty Business Coach and Author of How to Create & Build a Successful Beauty Business, Erica Aker led an ANHC Pro Midday Conversation about "Understanding Brand Strategy".  She explained that it is important focus on your business's brand.  Your brand is much more than a logo and color scheme.  It is your business's identity, what people say about your brand when they are not in your presence. 


It takes systems to properly build your brand.  When you are building your brand you begin with ideas including what niche you are going to tackle.  From your ideas you can create a plan.  Your plan should include operations and marketing.  While planning, Erica Aker suggests that you do the following. 



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Living the Big Picture; Your Salon Dream Teams

Living the Big Picture; Your Salon Dream Teams
presented by Belinda Baker of Salon BKB

On June 12, 2017, CEO of Salon BKB, Belinda Baker led an ANHC Pro Midday Conversation about the "Living the Big Picture; Your Salon Dream Teams".  During her presentation, she laid out the essentials for building a strong salon team.


The numbers vary depending on which study you read but unfortunately, the survival rate for a salon in the first year is less than 50% and in 5 years less than 95%. So, what’s the problem?  Often we blame the lack of effort from our team members or our inability to find the right team members.  Belinda Baker provided insight on what salon owners can do to increase their odds for success.  Actions for success that salon owners often overlook include the following.



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What does your future hold?

What does your future hold?
Moving from behind the chair means different things to different people.

On August 1, 2017, This Ugly Beauty Business posted "Quit Pressuring Professionals to be Salon Owners" by Tina.  

The article explores the idea that Salon Ownership is not the ultimate pinnacle of success for hair stylists.  "How about the professionals who ascend to notorious positions in the industry as platform artists or educators?"  This is a belief that we here at ANHC Pro have held for a long time.  We do believe that a hair stylist should seek ways to move from behind the chair because of the physical demands associated with working on clients 3+ days a week.  However, there are many options including the ones listed below.


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